The Business of Patents
Online Course: $
Estimated Study Hours:
Patents are big business today. Corporations large and small are locked in patent wars, and patent strategy is becoming a core part of corporate strategy in almost all the high-tech sectors. Not restricted to patent attorneys, and patent professionals, this course brings patents into the mainstream business world.
The course investigates how patents are bought, sold, valued and used as weapons of litigation in the new battlefields for corporate competition. Filled with videos, this course introduces patents and intellectual property, discussed trademarks, then dives into patents, patent prosecution, patent claims, patent infringement, validity, patent valuation, patent monetization, patent wars and the patent landscape, patent strategies for corporate product marketers (operating companies), patent & I.P. strategies for startups, patent sales and other I.P. transactions, injunctions, non-practicing entities, defensive patent aggregators, the ITC, licensing, cross licensing and FRAND licensing.
One commentator recently stated that 'CEO's of tomorrow are going to have to be able to do more than just spell "IP"". So, in-depth understanding of the business of patents is a key skill for executives but this does not mean that all the CEO's of tomorrow will have been trained as patent attorneys. After taking this course, you will have a strong understanding of patents, and have the skill to define and decide patent strategies for organizations large and small.