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Course: Digital Marketing
Self-Paced Online Course: $ 995
Estimated Study Hours: 70

The Internet and digital media have transformed the process of sales and marketing, and this course covers the latest promotional tools and capabilities for companies of all types. Special attention is paid to high-tech startups that have special needs and restrictions when it comes to sales, marketing and business development. For example, an early stage startup doesn't always have a product ready to sell, and usually has little or no budget. This course explains sales, marketing, channel development and business momentum as applied to Silicon-Valley style startup ventures.

Topics covered include: sales in a startup venture; CRM systems; online meetings and sales presentations; marketing for startup ventures; channels of distribution; search-engine and online marketing; marketing milestones and management maneuvers, business models and structuring relationships in a way to avoid harming the long-term prospects for selling the business. Note: marketing, sales and business development activities are being rapidly transformed by Internet-enabled software, video and social media. This course features a large number of publicly-available online videos and materials that demonstrate the latest capabilities and techniques available to marketing and sales professionals.

You will come away from this course with an understanding of sales, marketing, business development, channel development and the specific challenges and capabilities presented to high-tech, high-growth startup ventures.

Learning Objectives

In taking this course, students gain a comprehension of the following:

How customer relationship management (CRM) systems and online meeting and presentation capabilities are being adopted in startups and other business organizations.
The scope of the sales and business development functions in business today and the various ways that these teams can be organized.
The scope of marketing and the roles of market research, advertising, public relations, tradeshows and events, telesales and other components of the marketing mix.
How digital marketing is conducted today using search engine advertising, social media marketing, online videos, customer relationship management (CRM) systems, email and marketing analytics.
How distribution channels and routes to market are key to the success of businesses in the high-tech and other sectors, and the special challenges faced by companies entering the U.S. marketplace.
How to execute certain radical management maneuvers, such as reinventing or restarting the Company, designed to breathe new life into a stalled or failing startup venture.
How to implement maneuvers designed to boost momentum in a startup venture.
The concept of business momentum and how it applies to a startup venture.

Modules

This course comprises the following learning modules:

Sales & Business Development
Marketing
Routes to Market
Business Momentum

Videos, eTextbooks and Rich Media Content

The course materials are provided in a range of compelling rich media formats comprising videos, electronic textbooks, audio recordings, interactive quizzes and links to online content. As a wealth of valuable educational videos and other materials are publicly available online, we supplement our courses with links to these reference materials where we find they are relevant to the course and will be of value to the student.

What's Included In the Price?

All the content comprising the course is included in the price.  This includes access to the textbooks which are provided online with ereader software--unless you want to buy a paper-version of the textbook, you will not be required to buy any books or additional materials.

What you Will Need

To access the online materials you need some way of getting online. Our materials are compatible with the major platforms including Windows, Android and Apple. You will need a PC, laptop or tablet and an Internet connection.

Self-Paced Learning

You are free to take the course in your own time, on your own terms--on whatever schedule suits you best.  Your enrollment in the course will continue for 12 months.  If you need further time after the 12 months has expired, please request an extension. Please note: the textbook publishers restrict the online licenses to 180 days, so your access to the textbooks will expire 180 days after you start the course.

When You Have Questions

You will be provided with a tutor who will be your primary point of contact with SVBS.  Each course module has an online question and answer forum. When you have a question, you can check the forum to see if the question has been asked before by other students, and the answer provided. If the question is new, submit it in the forum and it will be answered by our faculty, normally within a few hours. SVBS has an escalation process that ensures that even the most advanced, difficult questions can be answered--ultimately, the question can be answered by a leading expert in the field if it cannot be handled by our regular faculty. 

Admission Qualifications

We do not want to restrict our courses to an elite few. Our approach is to make our courses available to any student, any time, anywhere in the World. You will not be asked to provide any transcripts of previous academic qualifications.  If you're interested in learning what we're teaching, you're welcome to become a student at SVBS. 

Completion Requirements

You will take a quiz comprising multiple-choice questions in order to complete each course module. You can take the quiz as many times as you like, and the questions are designed to be educational in their own right. However, you have to answer all the questions correctly in order to successfully complete the course.

Certificates
 
Upon successful completion of each course, you will be awarded a certificate either by Silicon Valley Business School, or another University or Business School--this depends on whether you enrolled directly with SVBS or via one of our University partners.