Course:
Expert Entrepreneur
Self-Paced
Online Course: $
3995
Estimated Study Hours:
238
This unique course provides a detailed and thorough grounding in all aspects of Silicon-Valley style entrepreneurship. The materials for this course have been collected directly from entrepreneurs, investors, lawyers and Silicon Valley leaders over several years. Never before have these insights been made so easily accessible.
The only course of its kind, this program reaches into finance, law, sales, marketing and a variety of topics to gather the complete set of skills required to form a startup company, raise venture-capital, and lead the company to a successful acquisition or IPO.
Upon completion of this course, you will have the knowledge and skills necessary to found, finance, manage, grow and profit from your startup venture.
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How to execute certain radical management maneuvers, such as reinventing or restarting the Company, designed to breathe new life into a stalled or failing startup venture.
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How to implement maneuvers designed to boost momentum in a startup venture.
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The concept of business momentum and how it applies to a startup venture.
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The powers, duties and responsibilities of corporate directors, officers and shareholders.
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The advantages and disadvantages of organizing a business as a sole proprietor, LLC, corporation or partnership.
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How to form a corporation or LLC.
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What it takes to prepare and present a compelling startup business plan.
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The basic rules of corporate insolvency in the U.S., including Chapter 11 reorganizations and Chapter 7 liquidation.
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How liens and other security interests can be attached to assets and used as collateral for loans and financings.
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Several of the key defenses presented by defendants accused of breach of contract.
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The various types of contracts, the various ways contracts can be formed and how contractual duties are discharged.
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How contracts are interpreted in court and the remedies available for contractual breach.
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The risks and challenges faced by entrepreneurs in the high-tech sector as well as the potential rewards to be gained from a career as an entrepreneur.
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Several of the significant challenges and experiences entrepreneurs can expect to encounter along the startup journey.
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The essential principles of accounting and how to create and interpret financial statements such as the profit and loss statement, balance sheet and cash flow statement.
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How the capitalization (share) table is structured in a venture capital backed, high-tech startup venture.
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How startups, established businesses and patents are valued using a variety of valuation techniques.
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How startup and smaller companies qualify for exemptions to escape the burden of registering their shares with the SEC when raising finance from venture investors and other accredited investors.
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The process of registering a company and selling shares in a U.S. initial public offering (IPO).
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How the sale of shares, bonds and other securities are regulated with rules administered by the Securities Exchange Commission in the U.S.
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When and how the sale of shares and other securities have to be registered with the SEC, and identify the point at which a company is required to start filing reports with the SEC and is required to conform with Sarbanes Oxley regulations.
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How merger and acquisition transactions are structured, and why triangular approaches are often adopted to limit liabilities and minimize tax exposure.
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The advantages and disadvantages of various exits for startup investors, including sale of the company in an M&A transaction and IPO.
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The steps in the merger/acquisition process, including the process of preparing a company for sale, due diligence and the roles of the officers, brokers and bankers in the M&A transaction.
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How patents can be valued and the various ways patents can be monetized.
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The nature of patents as weapons of litigation, and the role of the various players in the patent landscape, including NPE's, defensive aggregators and patent pools.
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Several of the key patent strategies adopted by startups, large corporations, NPE's and other types of organizations.
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How patent sale transactions are valued, negotiated and structured. Understand each of the key provisions of a patent purchase agreement (patent sale agreement).
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The essentials rights associated with patents, trademarks, trade secrets and copyrights.
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The patent prosecution process, the scope of patentable subject matter (what is and is not patentable), and the role of patent claims under U.S. federal law.
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How patents are infringed, how infringement cases are handled, and some of the key remedies available from the courts.
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The objectives and concerns of venture capital and angel investors. Appreciate what investors look for when evaluating startup ventures for potential financing.
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How preferred stock financings and convertible notes are structured, exploring each of the key provisions of a preferred stock investment agreement.
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How distribution channels and routes to market are key to the success of businesses in the high-tech and other sectors, and the special challenges faced by companies entering the U.S. marketplace.
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Using a live startup as an example, students explore how the objectives of the founders, management and investors are combined in a startup company. Compare the company's competitive position and its strengths, weaknesses, opportunities and potential threats.
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The scope of marketing and the roles of market research, advertising, public relations, tradeshows and events, telesales and other components of the marketing mix.
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How digital marketing is conducted today using search engine advertising, social media marketing, online videos, customer relationship management (CRM) systems, email and marketing analytics.
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How customer relationship management (CRM) systems and online meeting and presentation capabilities are being adopted in startups and other business organizations.
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The scope of the sales and business development functions in business today and the various ways that these teams can be organized.
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The basic laws regarding trusts in the U.S., including trust formation, trust failure, rights and powers of the trustee, the powers of the beneficiary and the rights of creditors.
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